What is a website audit?

A website audit is an in-depth review of the performance and efficacy of a website based on traffic, search, SEO, content and other metrics. It usually consists of the following key areas of review:

Analytics review

Analytics review

Search performance review

Search performance review

SEO audit

SEO audit

Content audit

Content audit

Usability review

Usability review

Technical review

Technical review

Risk review

Risk review

Competitor review

Competitor review



The goal of a website audit should be to discover any weak spots on the site, areas for improvement and objectives for future website revamps. You should ideally review your website every few months to identify and tackle optimization opportunities.