What is a website audit?
A website audit is an in-depth review of the performance and efficacy of a website based on traffic, search, SEO, content and other metrics. It usually consists of the following key areas of review:
Search performance review
The goal of a website audit should be to discover any weak spots on the site, areas for improvement and objectives for future website revamps. You should ideally review your website every few months to identify and tackle optimization opportunities.