Michael Kyprianou & Co LLC
Consolidating regional law firm websites
Michael Kyprianou, a renowned European law firm, hired us to revamp their web presence. The firm had previously maintained separate websites for each of their regional practices in Cyprus, Malta, Greece and Ukraine, which was a cumbersome undertaking.
We proposed the solution of one consolidated, geotargeted, multi-lingual web presence to showcase the firm’s regional expertise. Using a geotargeted approach, profile and services content is customizable to the user’s location.
- While the previous sites had been very static, the new site makes use of content visualization to bring to life expertise, profile and location pages.
- Content is divided into bite-sized 'chunks' for ease of reading.
Multi-lingual content management
- The site delivers content in English, Greek, Russian and Mandarin.
- The CMS allows editors to switch between languages easily when populating resources in order to streamline content management.
The new consolidated web presence better supports the firm’s rapidly growing legal practice. Since launch, the firm has expanded to include offices in additional countries such as the UK and the UAE.