How to Write a
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The most creative law firm websites 2020

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2020 design trends

2020 design trends focus on neumorphism, bold colours, storytelling and animated graphics. Here are the key trends to watch out for. Read

How User Testing Can
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Five Inspiring Skillshare Classes for Entrepreneurs

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It is time to audit your social media presence

Should you really be on "X" social media channel? Read this provocative post by Avinash Kaushik on companies that are winning vs losing the social media game. Read
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Be inspired by the best B2B content

If you are putting together your content marketing calendar for the year, this report by Buzzsumo, which examines the top B2B content of 2015, may provide some handy inspiration. Read
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Why you need insanely good content

In this video Rand Fishkin explains why "good, unique" content is no longer sufficient, and why companies need to produce "10x" content (content that is 10 times better than what is currently ranking for those keywords) instead. Watch

6 Creative Ideas for a High Impact Twitter Campaign

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They keys to sharable content

BuzzSumo examines the most viral content of 2015 to answer the question – what critical elements makes content more sharable? Read
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Why you need content + marketing + analytics

This excellent post by Avinash Kaushik describes how to segment your audience based on intent, and then create a content + marketing + measurement strategy for each group. Read
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5 critical trends in B2B marketing

In this memorable presentation, Velocity Partners outlines 5 critical trends that B2B marketers should be focusing on. Browse
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How to get around "keyword not provided"

Marketers have been frustrated with the rise of "keyword (not provided)" in Google Analytics which makes it harder to track referral data. In this video, Rand Fishkin outlines the tools and platforms you can use to plug that knowledge gap. Watch
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Applying agile to your family!

In this TED video, Bruce Feiler describes the remarkable results from applying the principles of agile development to family life. Watch

How to Weave SEO into
the DNA of your Website

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How fresh content influences rankings

How does the freshness of your content impact rankings? We refer back to this illustrative guide by Cyrus Shephard all the time. Read
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The beginner's guide to SEO

If you haven't read Moz's Beginner's Guide to SEO you are missing out! This is the best foundation course to SEO. Read
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Your B2B content marketing strategy checklist

In this guide, Velocity Partners have put together helpful exercises and checklists to help you map out your B2B content marketing strategy. Read

Pinterest – Some Killer Case Studies on Brands that are Rocking it

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How do they make money?

How do Twitter, Tumblr and other platforms make money? This interactive diagram by Seer Interactive will illuminate you. View
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How to grow your blog traffic

Moz founder Rand Fishkin grew his business through the power of blogging. In this article, he shares 21 tactics to help you grow your audience. Read

The principles of persuasion, illustrated

This video describes small, practical (often costless) tweaks businesses can make to improve their marketing, based on the 7 principles of persuasion. Watch
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LinkedIn for business

This resource aggregates everything you need to know about LinkedIn marketing, all in one place! Read
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The power of free

Mike Essex outlines 99 ways to build brand equity and extend your online reach by giving things away for free. Read
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How A/B testing can change your life

Kyle Rush shares the ins and outs of A/B testing as applied to the 2012 Obama campaign and describes how strategic tweaks in copy, design and imagery led to major conversion rate improvements. Read
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How to measure your paid Facebook marketing

In this post Avinash Kaushik outlines the various forms of paid Facebook marketing and how to measure the return on those investments. Read
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Getting started with Facebook marketing

This resource by Simply Business aggregates all the essential steps and resources you need to focus on during your Facebook marketing journey. Read

How to Use Facebook for Marketing – Some Inspiring Case Studies

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Why you should test your site with 5 users

Jakob Nielsen's recommendations on user testing confirm our own experience – test your site with a small number of users (5) and the insights you gain will be numerous! Iteratively re-test your site once you have implemented tweaks. Read
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How users read on the web

People don't read on the web. They scan. Here’s how to format your content for maximum readability. Read

The user is drunk

"The user is drunk" is a useful principle in user interface design as it forces companies to design better user interfaces. Watch this entertaining video by Will Dayble for details. Watch
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How to quantify your website goals

Tools like Google Analytics allow you to assign dollar values to your website goals as a way to evaluate multi-channel campaigns, but how do you quantify these goals? This post by Avinash Kaushik shows you how. Read
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101 Tests to improve your conversions

This post by Conversion Rate Experts went viral when it was first published. It outlines the importance of regular website testing, as well as the tools and tips you need to get started. Read

How to Get Creative and Grab Attention

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The happy secret to better work

Psychologist Shawn Achor gives an entertaining TED talk on the science of happiness, and the need to reverse our current formula for success. Watch
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Understanding the hidden impact of your web presence

Tracking offline conversions (such as the impact of your website on phone enquiries or store traffic) can be very tricky. Here are 7 tips to bringing the world of online and offline data together in a happy marriage. Read
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The small business guide to Twitter

Follow this helpful checklist by Simply Business to optimize your Twitter strategy. Read
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Your all-in-one guide to online video marketing

If you have decided to include video as part of your marketing mix, this helpful guide by Distilled will hold your hand through all the steps. Read
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How to measure your YouTube marketing

Once your video marketing strategy is in full swing, use the metrics outlined in this Distilled post to quantify the results of your efforts. Read
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The beginner's guide to web analytics

New to web analytics? Read this helpful primer by Avinash Kaushik. Read
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Spaghetti sauce and consumer behaviour

In this video, Malcolm Gladwell describes how experiments in spaghetti sauce field testing yield fascinating insights into consumer behavior and the right way to test a consumer product or business idea. Watch
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Getting started with Google Analytics

This excellent resource by Simply Business aggregates all the tools and resources you need to get started on your Google Analytics journey. Read

Google Analytics


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