Custom web
design services

We specialize in custom web design services – the art of creating unique, bespoke layout solutions to address specific brand and business goals. This is a process that leans on empathy, collaboration and design thinking.

The web design process

Initial briefing

Building on insights gleaned from the website strategy and discovery phase, we gather inputs from key decision makers on the visual direction for the site, including usability goals, content flow and alignment with existing brand guidelines

Custom design

Our designers then work on the user experience design (UX) and visual direction for the site (UI) which usually involves a combination of wireframes, mood boards, design patterns and high-fidelity mockups.

Revisions and finalisation

Revisions and finalisation Web designs are presented to you and refined based on your feedback.

Sign off and development

Once a design has been approved, it is prepped for development. This step involves adjusting web layouts to work for all device types, including desktop, laptop, tablet and mobile devices.

UX and UI

Developing a seamless digital experience requires both UX and UI expertise.

UX is the art of designing the the different nodes of interaction with a website, from navigational touchpoints to user flows to calls-to-action. UI is the process of crafting the look and feel for the interface, including the choice of colour palette, typefaces, visual assets and animations.

UX and UI

Principles of user interface design

User interface design should support the business goals of a site, whether that be driving more sign-ups, boosting social media sharing or building a loyal community of users. It is a field that combines the principles of psychology with insights from user behaviour. Example design principles include:

Sequencing (Hick’s Law)

Sequencing (Hick’s Law): We are more likely to take action when complex tasks are broken down into smaller tasks.

Anchoring

Anchoring: Our decisions are influenced by the reference points presented to us. Make the most important option stands out.

Frequently asked questions

How long does custom web design take?

Since web design is a collaborative process, it typically takes 4-6 weeks from initial briefing until designs are finalized. The more decision makers are involved in a project, the longer the design finalization process typically takes.

Does content have to be ready before the design process can begin?

Since web design is a collaborative process, it typically takes 4-6 weeks from initial briefing until designs are finalized. The more decision makers are involved in a project, the longer the design finalization process typically takes.

How much does custom web design cost?

Since web design is a collaborative process, it typically takes 4-6 weeks from initial briefing until designs are finalized. The more decision makers are involved in a project, the longer the design finalization process typically takes.

Why is a custom web design better than using templates?

Since web design is a collaborative process, it typically takes 4-6 weeks from initial briefing until designs are finalized. The more decision makers are involved in a project, the longer the design finalization process typically takes.

Browse our web design case studies

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What we’ve written on design and UX

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Let's work together

We work with clients to turn their vision into reality. Let’s have a conversation about how we can assist.

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